Industrial Apple Sale Promotion Program aimed to support the marketing of non-standard apples harvested by individuals engaged in fruit production.

The program was implemented from 2014 to 2025. Within the framework of the program, fruit processing companies purchased 309,863,388 kilograms of non-standard apples with a total value of GEL 74,096,330. The Agency provided subsidies totaling GEL 27,964,351 to 24 fruit processing companies.